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Vanessa Kaye, VP Business Development at MAPYR said; “We are delighted to partner with Citron going forward and expand the brand that Sara has created. Citron shares the same values and vision of MAPYR, which is to make family life easier, and we will share this ethos across further territories and expand the brand from local to global. This is also the first time that MAPYR has worked with a home grown brand and we look forward to sharing products that match the end user’s values as we move forward together”.

For Sara Chemmaa, Founder and CEO of Citron, “Bringing diversity to the board and also to the management of companies is what was missing in the UAE and I am glad to see listed companies lead the way, I am hoping to see more private companies do the same.”