It Started With a Lunchbox That Didn't Exist

Born in Dubai. Loved in 49 countries. Made by a mum who just wanted her son to eat his lunch.

A Mum's Problem. A Global Solution.

In 2017, I was a Dubai mum with a very simple problem.

My son was a fussy eater. He didn't want his rice touching his chicken, his fruit anywhere near his sandwich, and his yoghurt had to stay cold while his pasta stayed warm. Every lunchbox I tried failed him - food mixed together, lids leaked in his school bag, and half of it came home uneaten.

So I made one myself.

I designed a lunchbox with separate compartments, a built-in insulated food jar for hot meals, leak-proof seals, and materials I felt safe putting in my child's hands. No BPA. No phthalates. No compromises.

I made 3,000 units. They sold out in weeks.

That's when I realised - it wasn't just my problem. It was every parent's problem.

— Sara, Founder & CEO
Founder lifestyle photo

Three Words Guide Everything We Make

  • Safe

    Every material is BPA-free, phthalate-free, and lead-free. From our organic bamboo tableware to our Tritan bottles — if it's not safe enough for our own kids, it doesn't ship.

  • Functional

    Beautiful products that don't work aren't products — they're decorations. Every Citron product is tested by real kids, in real school bags, on real school days. Leak-proof means leak-proof.

  • Durable

    We design products that last years, not weeks. Stainless steel interiors. Reinforced latches. Materials that survive being dropped, thrown, and stuffed into backpacks 200 days a year.

You'll Find Us in Good Company

  • mamas&papas
  • mumzworld
  • LIFESTYLE
  • Spinneys
  • BabyShop
  • virgin megastore
  • NEXT
  • Ryman
  • ISETAN
  • mothercare
  • CENTRAL
  • amazon
  • noon

Distributed by 25 partners across 49 countries. From Dubai to Tokyo, London to Manila — parents everywhere trust Citron to make mealtime easier.

Better Products. Less Waste.

Sustainability isn't a marketing campaign for us — it's how we build things.

Our backpacks are made from recycled PET bottles. Our tableware uses organic bamboo. Our lunchboxes are built to last for years, keeping thousands of single-use plastic bags out of landfills.

We're not perfect. But we're intentional. Every material choice, every packaging decision, every product we bring to market — we ask ourselves: is this the responsible way to do it?

Materials flat-lay — bamboo, steel, recycled fabric

Don't Take Our Word for It

  • "My son actually finishes his lunch now. The separate compartments were a game-changer for my picky eater."

    Nadia

    Dubai, UAE

  • "We've had ours for two school years and it still looks brand new. Worth every dirham."

    Fatima

    Riyadh, KSA

  • "I bought it because Chiara Ferragni's kids had it. I kept buying because it genuinely works."

    Laura

    Milan, Italy

In the Press

  • Partner logo
  • Partner logo
  • Partner logo

Distributed by 25 partners across 49 countries. From Dubai to Tokyo, London to Manila — parents everywhere trust Citron to make mealtime easier.

Loved by Families Who Inspire Us

Organically chosen by families we admire — never paid, always real.

  • Chiara Ferragni
    Chiara Ferragni
  • Faz3a
    Faz3a
  • Valeria Abou Chacra
    Valeria Abou Chacra
  • Brianna Fade
    Brianna Fade